Acclaim Ships Burnout


National Print and TV Advertising Campaign Supports Game's Launch

GLEN COVE, NY, November 1, 2001 - The holiday season is off to a fast and furious start as Acclaim Entertainment, Inc. (NASDAQ: AKLM) has shipped Burnout(TM), one of the year's most highly anticipated video games for the PlayStation®2 computer entertainment system. Created by Criterion Games Limited, an award-winning developer of interactive entertainment, Burnout(TM) is an arcade-style driving game that has the gaming industry buzzing with its stunning next-generation graphics and white-knuckle, foot-to-the-floor game play.

Burnout(TM) is backed by a multi-tiered marketing campaign that includes national print and television advertising, online contests and a dedicated site on In addition, the game is one of the few titles that Sony International will support this holiday season with co-marketing dollars throughout the European markets.

"Burnout(TM) is poised to set new benchmarks in the genre this holiday season and is a 'must have' title for PlayStation®2 owners who want to experience the rush of true next-generation racing," said Evan Stein, vice president of Brand. "There is already tremendous demand for the game among consumers and we are thrilled to have it within our diverse multi-platform holiday lineup."

The dedicated video game press had this to say about Burnout(TM):

  • "The best crashes ever" -
  • "One intense racing game"- Official PlayStation Magazine
  • "A speed demon's dream" -
  • "Fast and Furious" - PlayStation Magazine
  • "Hardcore foot-to-the-floor action" - Console Domain

Burnout was inspired by some of the most memorable car chase scenes from the greatest action films of all time. The game features an incredibly sophisticated and intelligent traffic system, which challenges players to race to the finish line at breakneck speeds through a myriad of trucks, cars and buses. With dramatic crashes possible with every turn of the wheel, competing drivers are rewarded for pushing the envelope and their skills to the extreme. Burnout(TM) also includes a simulated in-game heart monitor, which rewards the player with incredible bursts of speed as their pulse increases with every risk they take.

Burnout(TM) offers a broad array of features, including:

  • Real-time vehicle crashes, highlighted by multiple-camera instant replays;
  • 16 exciting courses, each filled with unique challenges and obstacles, spanning the United States and Europe;
  • Multiplayer split-screen action for head-to-head competition;
  • More than 300 vehicles on each course to collide with;
  • Intelligent traffic system, featuring three distinct types of driver behaviors;
  • Dolby Digital surround sound technology;
  • Dual-shock controller compatible, letting players feel every turn and crunch of the car!

Burnout is available for the PlayStation®2 computer entertainment system at a suggested retail price of $49.99. For more information regarding this title, visit

Criterion Software and Criterion Games Background Information
Founded in 1993, Criterion Software is a rapidly expanding organization, which currently employs over 160 people in its software technology and game development divisions. The company is headquartered in Guildford UK, and has offices in Tokyo, Austin, Paris and Derby. Criterion Games is dedicated to the development of accessible and rewarding games for next-generation console systems such as the PlayStation®2 computer entertainment system, Microsoft's Xbox' video game system and Nintendo's GAMECUBE'. Criterion Software is a wholly owned subsidiary of Canon, Inc. Further information on Criterion Games can be found at

About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at

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